​CLIENT : Hijo Mio
SERVICES : Identity​​​

​​​

HIJO MIO is a fashion and decor concept store in Menorca that also highlights Menorcan craftsmanship.

 

I created a narrative and visual identity inspired by the story of Simon, the shop's creator : the tale of a young boy arriving on the island, brought by the sea to realize his dreams - The store was designed like a boat.

 

The visual identity is based on illustrations and collages made with photos of Minorcan landscapes and photos of items sold, evoking the shop's poetic universe.