HIJO MIO is a concept store located in Menorca, for which I created a narrative and visual identity inspired by the story of Simon, the shop's creator. This narrative tells the tale of a young boy arriving on the island, brought by the sea to realize his dreams. The visual identity is primarily based on collages and illustrations, evoking the shop's poetic and quirky universe.
HIJO MIO is a fashion and decor concept store in Menorca that also highlights Menorcan craftsmanship.
I created a narrative and visual identity inspired by the story of Simon, the shop's creator : the tale of a young boy arriving on the island, brought by the sea to realize his dreams - The store was designed like a boat.
The visual identity is based on illustrations and collages made with photos of Minorcan landscapes and photos of items sold, evoking the shop's poetic universe.
SERVICES/
Graphic identity, Illustrations, Collages, Merch
